Google and Library Websites

Like many folks who work at a smaller academic library, I wear lots of hats. One of those being the website manager. While the entire website is professionally managed by campus IT, I am responsible for minor tweaks and updates to the library page(s).

Like most folks, we use Google Analytics (GA) to track and monitor user behavior on our website. The information that can be gleaned from GA is extremely useful in the design and shaping of content. Here’s some free and recent scholarship, from the Journal of Web Librarianship, on tracking user behavior with Google Analytics on the academic library website.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s