Like many folks who work at a smaller academic library, I wear lots of hats. One of those being the website manager. While the entire website is professionally managed by campus IT, I am responsible for minor tweaks and updates to the library page(s).
Like most folks, we use Google Analytics (GA) to track and monitor user behavior on our website. The information that can be gleaned from GA is extremely useful in the design and shaping of content. Here’s some free and recent scholarship, from the Journal of Web Librarianship, on tracking user behavior with Google Analytics on the academic library website.