A growing and dynamic are of study and practice for academic libraries is outreach and promotion. Academic libraries are increasingly looking for new and dynamic ways to inform and market their services and resources to the communities that they serve. Below is a short list of some of the best and most recent scholarship in this area.
Allen, M. & Rust, M. (2016). Bridging the town-gown gap: An academic library building partnerships within its community. Interface.
Allen-Overbey, T., Dotson, D., & LaBadie M. M. (2016). Bringing science to the children: Cooperation between academic and public libraries. IFLA World Library and Information Congress.
Barnett, J., Bull S., & Cooper, H. (2016). Pop-Up library at the University of Birmingham: Extending the reach of an academic library by taking “the library” to the students. New Review of Academic Librarianship, 22(2-3), 112-131.
Budzise-Weaver, T., & Anders, K. C. (2016). Be our guest: Engaging graduate students through specialized outreach events. Endnotes: The Journal of the New Members Round Table, 7(1), 1-12.
Essinger, C., & Ke, I. (2016) Outreach: What works?, Collaborative Librarianship 5(1), Article 6.
Farrell, S. L., & Mastel, K. (2016). Considering outreach assessment: Strategies, sample scenarios, and a call to action. In the Library With the Lead Pipe.
Haycock, L., & Howe, A. (2016). Collaborating with library course pages and Facebook: Exploring new opportunities. Collaborative Librarianship, 3(3).
Larson, L., Stone, J., & Garcia, M. (2016). Starting from square one: Library communications from the ground up. OLA Quarterly, 21(4), 27-35.
Peacemaker, B., Robinson, S., & Hurst, E. J. (2016). Connecting best practices in public relations to social media strategies for academic libraries. College & Undergraduate Libraries, 23(1).
Ross, K., Mitchell, G., Macdonald, F. & Jones, S. (2016). UOW History Archives Portal: Collaboration between the University of Wollongong Library and the History Program to deliver innovative access to digital archives. VALA2016: libraries, technology and the future, VALA, Australia.
Singh, R. (2016). Creating engaging library experiences through effective content marketing. OLA Quarterly, 21(4), 49-54.
Van Beynen, K., Swenson, C. (2016). Exploring peer-to-peer library content and engagement in a student-run Facebook group. College & Research Libraries, 77(1), 34-50.
Wilkes, B. (2016). Let’s work out!: Getting out of the library and into new collaborations and contexts. College & Research Libraries News, 77(7), 334-337.