Changes WILL be made: Or, does Facebook troll it’s own users?

Screen Shot 2017-11-07 at 10.43.15 AM
Screenshot from Facebook’s Business Manager

The above image is a familiar one to folks who run an organizational/business Facebook Page. A page suggestion is when somebody (though, personally, I’m increasingly beginning to suspect Facebook itself for reasons that I’ll spell out below) suggests a change to your page’s hours, location, category, etc.  Most recently someone suggested that my library’s Facebook page category be changed from “college & university” to “community college.” Over the last few weeks I’ve had suggestions (sometimes repeatedly) that, among other things, our phone number be changed, our hours be adjusted, etc. All of these suggestions have only two things in common. First, they are incorrect and second, Facebook will actually make the change unless we proactively respond. This is maddening. But don’t take my work for it. See this screenshot from Facebook’s “help center.”

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Screenshot from Facebook Business “Help” Center

So, why do I suspect that it’s actually Facebook making some of these suggestions? Well, here goes. First, because the nature of the changes are often partially correct. In the way that something scrapped from the web by an algorithm is often partially correct. For example, the suggested changes to the telephone number is a number that appears on our website but is not the number we want library users to call. Secondly, the changes seemed designed to get the page manager to interact with Facebook. Sites like Facebook are obsessed with getting users to “interact” with the site. One easy way to get Social Media Managers to “interact” is by simply threatening to wreck their page, unless they “engage” with the site. I once sent Facebook Business Help a direct message asking for assistance with a page issue. I received no assistance, but I did get an automated reply thanking me for my contribution and directing me to the Facebook Business Help Page. However, a few days later I began to receive suggestions to add more content and purchase add to “promote” my content.

So, I can’t prove it but I think that I’m being trolled by my own page.

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