Like many folks who work at a smaller academic library, I wear lots of hats. One of those being the website manager. While the entire website is professionally managed by campus IT, I am responsible for minor tweaks and updates to the library page(s).
Like most folks, we use Google Analytics (GA) to track and monitor user behavior on our website. The information that can be gleaned from GA is extremely useful in the design and shaping of content. Here’s some free and recent scholarship, from the Journal of Web Librarianship, on tracking user behavior with Google Analytics on the academic library website.
Historic institution, Sweet Briar College, received a record number of applicants for the 2017 academic year. If you’ve not heard of Sweet Briar College, it’s the college that nearly closed in 2015. According to the previous board the college faced “insurmountable financial challenges.” Turns out, the challenges weren’t insurmountable, the current leadership just wasn’t up to them. A large number of Sweet Briar Alumnae rose to the challenge, raising $30 million in 100 days, and launching a legal battle was won after moving all the way to the Virginia Supreme Court. The college had just overhauled their library (more here). The current president, Phil Stone, relates the fascinating story (one year later) in this recent piece in the Roanoke Times.