Like many folks who work at a smaller academic library, I wear lots of hats. One of those being the website manager. While the entire website is professionally managed by campus IT, I am responsible for minor tweaks and updates to the library page(s).
Like most folks, we use Google Analytics (GA) to track and monitor user behavior on our website. The information that can be gleaned from GA is extremely useful in the design and shaping of content. Here’s some free and recent scholarship, from the Journal of Web Librarianship, on tracking user behavior with Google Analytics on the academic library website.
Carter G. Woodson is rightly known as the father of African-American history, but the debt owed to Woodson by both American society, and historians of American culture, goes well beyond his scholarly contributions. Now, one of the few libraries named after Woodson and a facility that houses one of the largest collections of Afro-American history and literature is in serious danger. Libraries serve as not only sources of community, connection and learning, but also as social repositories of memory. Without a memory both people and societies are lost – they have no identity. A threat to our collective memory, is a threat to our individual dignity.