Inside Higher Ed recently ran an in-depth profile on Jerry Falwell Jr. and his plans for the future of Liberty University.

Like most leaders, Falwell has a complex relationship with risk. He’s clearly not afraid of the big gambles, like investing in football or backing Trump. But when previous risks pay off, he can be conservative with the proceeds.

Liberty has invested a low percentage of its endowment into equities, between 20 percent and 30 percent, according to Falwell. It’s taking risks instead by pouring profits into its campus.

Construction on Liberty’s campus isn’t just limited to its athletic facilities. The university is in the midst of a $1 billion campus construction plan funded in large part by its online profits.

Projects include academic buildings, dormitories and a 275-foot-tall tower topped by a replica of the Liberty Bell. The tower, which will hold the university’s School of Divinity, sits on an academic lawn that tour guides say is larger than the lawn at the University of Virginia. It is named the Freedom Tower. Some students have referred to it as the Tower of Babel.

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Image Credit: Murat Tanyel